The right digital marketing strategy is critical to the growth of any modern-day business. How, when and to whom you direct Google ads can make or break your return on investment. Also, advertising on social media platforms can not only drive sales, but significantly increase the number of loyal subscribers and followers who stay engaged with your business.
Whenever Tasty onboards a new client, one of the first things we discuss (after brand strategy) is online advertising. You can’t just “run ads” and expect your business to thrive. Ads must be attention-getting and aimed at your target customer to gain meaningful traction.
Over the years, Tasty has learned that one of the things our clients both least like and most underutilize is their Customer Relationship Management database. However, providing clients with ongoing, target communication about topics and products/services they need or want is critical to business success.
At Tasty Coders, we work with a variety of CRM tools. In addition to keeping your customer database up to date, we will proactively recommend organizations and events that can help build your list of potential customers.
Targeted email campaigns and follow-up calls are critical to ensuring that prospective clients enter the ‘sales funnel” and make their way through the sales pipeline. However, in order to send professional emails with embedded graphics, you must subscribe to an automated email tool.
Whether it is MailChimp, Zoho CRM or another tool, Tasty Coders will happily manage your CRM and customer outreach. This includes creating initial content and drip email campaigns, and added those prospects who show interest to your sales pipeline.