Did you know schema markup is a great way to help your website stand out from your SEO competitors? Here’s why you need schema and how to add it to your web pages.

Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.

Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011.

rich snippets do make your webpages appear more prominently in SERPs. This improved visibility has been shown to improve click-through rates.

According to a study by ACM Queue, less than one-third of Google’s search results include a rich snippet with Schema.org markup. This exposes a huge opportunity for the rest.

Ask us how we can help you with your microdata to improve your rich snippets in Google today!

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