The Facebook ad campaign that won’t let leads forget you

  • Retargeting, or remarketing, is how businesses follow you around the internet with advertisements.
  • Using Facebook pixel and the right Facebook Messenger ad, you can capture the leads you might have otherwise missed due to distraction.

Do you ever worry that you’re missing out on leads online? This post will explain how to avoid losing leads using a Facebook ad campaign.

This is a follow-up post to a previous article I wrote that explains what’s possible when you install the Facebook pixel on your website.

Here’s a summary of that article: the vast majority of your website visitors don’t contact you — but the Facebook pixel lets you retarget those individuals with ads on Facebook.

That means you can turn missed opportunities into new leads.

Here’s how it works:
Facebook Pixil

Using the Facebook pixel to retarget website abandoners

Today, I’ll be walking you through how to set up an “evergreen” Facebook advertising campaign that will turn your website abandoners (meaning, the people who visited your website but never contacted you) into leads using the Facebook pixel.

“Evergreen” is a term used in online marketing that just means that something will be relevant over an extended period of time.

In this case, I’m calling this Facebook advertising campaign “evergreen” because after you set it up, you can leave it running indefinitely, and it will keep generating leads on autopilot.

This article is virtually identical to the video I made that’s at the top of this page, so feel free to just watch that if you’d prefer.

To follow the steps in this article, you’ll need to first create a Facebook page for your business and set up the Facebook Ads Manager (you can find out how to do that here).

Step 1: Adding the Facebook pixel to your website

To start running this campaign, you’ll first need to install the Facebook pixel on your website and create a Custom Audience of people who have visited in the past 30 days.

To do that, follow these steps:

  1. Go to the main menu inside Ads Manager and select “Pixels.”
  2. Click “Create a Pixel,” and name your pixel.
  3. Click “Next,” and then select “Copy and Paste the Code.”
  4. Copy the code under the “Copy the entire pixel base code and paste it in the website header” section.
  5. Paste your pixel code in the <head> section of your website.

The instructions for how to do this last step will depend on what tool your website was built with.

If you want to do it yourself, then you’ll have to look up instructions for how to install the Facebook pixel using whatever tool your website was built with (Wix, Squarespace, WordPress, etc.)

Step 2: Create a ‘Custom Audience’ of people who have visited your website in the past 30 days

Now that you have the Facebook pixel installed on your website, you’ll need to create a “Custom Audience” of people who have visited in the past 30 days.

This is the “bucket” that Facebook will put your website visitors in so that you can target them with ads.

To create a Custom Audience follow these steps:

  1. Go to the main menu inside the Ads Manager, and select “Audiences.”
  2. Click the “Create a Custom Audience” button, and then “Website Traffic.”
  3. Leave the default settings as “All website visitors in the past 30 days.”
  4. Name your audience “Past 30 Day Website Visitors.”
  5. Click the “Create Audience” button.

That’s it! You’re now actively tracking people who visit your website, and you can target them with Facebook ads.

Note: After you create this Custom Audience, at least 20 people will need to visit your website before you start retargeting them with ads.

Step 3: Create an ad, and target your past website visitors

Now that you’re tracking people who have visited your website in the past 30 days, I’m going to show you a quick and easy advertisement that you can target them with to get them to call you.

To create the campaign, follow these steps:

  1. Go to the main menu, and select “Ads Manager,” then click “Create a Campaign.”
  2. Set your objective to “Reach at the Campaign level” (because this is a smaller audience, and we want to reach as many of them as possible).
  3. At the Ad Set level, under the “Custom Audiences” section, click inside the box, and select the “Past 30 Day Website Visitors” Custom Audience.
  4. Leave everything else under the “Audience” section as is.
  5. Under the “Placements” section, leave “Automatic Placements” selected.
  6. Under the “Budget and Schedule” section, set your daily budget to $10.
  7. Next to “Optimization for Ad Delivery,” select “Reach.”
  8. Leave the rest of the settings under the “Budget and Schedule” section as they are.

For the advertisement itself, we’re going to go through a very simple image ad that you can start running right away.

If you want to run a Facebook Messenger ad that will allow you to chat with leads right from your smartphone, check out the article I wrote about creating a Facebook Messenger ad.

At the Ad level, select the “Single Image” format, and then upload a picture of yourself with some text next to it that says, “Buying your dream home?”

You can use a free tool like Canva to create your image.

Tip: Make sure your image is 1200 pixels-by-628 pixels, and keep in mind that text on your image can’t take up more than 20 percent of its total size otherwise Facebook will limit its delivery.

Under the “Text” section you can use the following: “Thanks for checking out my website! If you’re in the market for a home, I’d love to show you what’s on the market that matches exactly what you’re looking for! Shoot me an email at youremail@yourdomain.com, or give me a call at (888) 888-8888.”

Optionally, you can check the box next to “Add a website URL,” and paste in the URL for your website’s “Contact” page, but it’s not necessary.

Finally, click the green button at the bottom of the screen, and you’re off to the races!

Now every person that visits your website over the past 30 days will see your advertisement on Facebook — which increases the likelihood that they’ll reach out to you and become a client!

Have a question? Leave a comment below, or reach out to me using the email address in my author bio.

Let me know if there is something specific you want me to cover that relates to Facebook advertising!

Nate Dadosky is the owner of Nate Dadosky Marketing in Charlotte, North Carolina. Follow him on Facebook and Twitter

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7 tips for improving your website engagement by measuring your branded social media presence.

7 tips for improving your website engagement by measuring your branded social media presence.

How do I measure social media engagement?

It’s almost hard to imagine a time without updates, likes, and shares. Many companies doubt social media because it seems unquantifiable despite this, it’s still a powerful tool.

The power of social media is that it has the ability to reach many people quickly and without any cost, this makes Facebook an invaluable resource for marketers who want to promote their company or product. You can post photos on Instagram – where users will often comment with likes and shares- or share links to your website.

All about engagement which is any type of interaction with your customer that goes above a passive acknowledgment. We’ll walk through ten reasons to determine social network engagement.

Engagement is critical to a successful website. And, while many companies measure page views or traffic numbers, they often neglect to measure engagement and form completion rates. This can be a big mistake! In this blog post, we will discuss 7 tips for improving your website engagement by measuring your branded social media presence.

1 Finding out what your followers are most interested in.

This is a common mistake. Many companies make the assumption that their followers care about everything they post, when in reality your follower may only be interested in one or two of your posts out of every five.

Find out what types of content are most engaging by seeing which ones people click on and share the most often – these should become part of your regular social media postings. If you don’t know how to find this information, many analytics tools will automatically provide it for you: simply upload a list of recent tweets and see which have been clicked on the most often (use Google Analytics to measure website engagement).

2 Engage with them by posting on topics they care about.

Use your insights to post frequently and consistently on the topics that are most relevant to your followers. This will help you build a relationship with them so they know when new content is posted, which in turn makes it more likely that they’ll read what you have to say.

This strategy is especially effective if you’re interested in building an email list of subscribers or generating leads for potential sales opportunities – as people who subscribe (or, potentially buy) from this company are typically eager for updates related to their interests.

If this doesn’t describe your goals, then engage with them by posting once every few months instead; however, be sure not to send too many irrelevant posts otherwise they might unsubscribe because of spamming!

In order to write an engaging article, you first need to be clear on your goal with the article. Without a clearly defined purpose, it can be difficult to know what content is superfluous and what should be included in the article. The more succinct your writing is, the better. With this in mind, make sure that you keep the following points in mind:

  • Is my goal to provide information?
  • Is my goal to get people to take a specific action?
  • Is my goal partially selfish and partially altruistic?
  • What blog post or other interaction does this content fit into?

3 Share relevant content that is not just promotional

It is important to share content that is relevant to your website visitors, but not just promotional in nature. If you post a lot of advertising or promotional posts, they will likely click out of boredom or annoyance. This will make it difficult for them to find the information they actually came to your website for. Try to post an equal number of promotional and non-promotional posts, and be sure not to overwhelm your followers with too many updates.

Content that is more personal and human tends to be the most engaging, so if you are struggling with what content to post, try sharing your own experience or asking for feedback. This will make it easier for your followers to relate and have a conversation with you about something they care about.

It’s important not only to keep in mind who you’re writing this blog post for (your website visitors) but also what their goals may be once they’ve read the article. The earlier points covered how social media can help improve engagement on websites – were those tips primarily promotional? If so, then people might click away from boredom or annoyance without reading any of the other content on your site. It becomes much harder to engage them when there isn’t anything to engage them with.

Provide a mix of posts – some promotional, some informational, and even some that are personal or open up the conversation. This will make it easier for your visitors to find what they’re looking for on the website in addition to reading engaging content.

Once you have an idea of your goal as well as who is viewing the blog post, then writing becomes much simpler! You can include points related solely to your business goals (promotional), information related primarily to website engagement (informational), and more personalized posts that allow people to get involved in a conversation about something they care about (engaging).

These types of interaction typically lead back to building relationships between customers and businesses which has been shown time and again.

Post frequently

If you see a low engagement with your posts it’s likely that people don’t see your content. : You might lose an audience to the post if you don’t post regularly. If you are posting frequently you are able to create more chances for people to find you. However, we’re still waiting on an effective frequency for each platform and the audience.

Use social media scheduling tools like Hootsuite or Buffer to keep your social media ads organized. These scheduling tools give you convenient scheduling of social activity. Make a social scheduling tool available for organizing your posts. Use their Twitter Facebook feeds to boost your engagement.

Use high-quality visuals

You have to make use of high-quality photography. Share graphics will attract your audience attracted to your site and get them engaged. Vision appeals to people more than text. Create your visuals to complement your brand’s visual so when prospects see your visuals they know it’s from your brand and build trust.

Use a variety of these visuals to keep your business strategy fresh. You are not limited to just content. You can display images in many different formats.

4 Be active and responsive on social media channels – reply to comments and tweets, like posts, etc. 

It is important to be active and responsive on social media channels if you want to improve website engagement. People who view your website may not be interested in what you are offering. Make sure that they have a channel through which they can connect with you outside of the website.

  • Be active and responsive on social media channels /social media networks – reply to comments and tweets
  • Responding to people’s questions is the best way to get them interested in your company
  • Acknowledge customers who are happy with your service, even if it was a small thing
  • If you don’t have time or interest in answering customer questions, then hire someone who can do it for you 
  • Share content that is relevant to your customers’ interests and needs 
  • Listen more than talk – by listening you will learn what they want from their experience with your business

Be active and responsive on social media marketing channels– reply to comments and tweets

It’s important to be active and responsive on social media channels if you want to improve website engagement. People who view your website may not be interested in what you are offering. Make sure that they have a channel through which they can connect with you outside of the website.

For example, if your company sells dog toys, make sure you have an account on Facebook where people can follow your company updates. If someone is viewing your site on their phone, they can comment or like one of your posts as well.

It’s important to keep in mind who you’re writing this blog post for (your website visitors) but also what their goals maybe once they’ve read the article.

Responding to people’s questions is the best way to get them interested in your company

You want to make sure that you are accessible at all times. It’s important that people think of your website anytime they need it and can get what they need when they visit. This means setting up a way for people who view your site on their phone or often to contact you if needed.

For example, set up a Facebook page in addition to the website so that interested parties can get more specific information about what the business offers without having to search elsewhere or take any extra steps.

If someone has made an inquiry by email, perhaps one of your team could help by answering them – many small businesses employ staff members who are able to answer emails whenever necessary (even if it’s not something he specializes in). responding to people’s questions in social media not only helps with social media engagements but helps with your social media presence and in turn will strengthen your social media marketing efforts.

Acknowledge customers who are happy with your service, even if it was a small thing

If a customer has made an inquiry by email, perhaps one of your team could help by answering them. Many small businesses employ staff members who are able to answer emails whenever necessary (even if it’s not something he/she specializes in). Responding to people’s questions in social media not only helps with social media engagements but helps with your social media presence and in turn will strengthen your social media marketing efforts.

If you don’t have time or interest in answering customer questions, then hire someone who can do it for you 

It’s not always easy to manage social media accounts for your company and be able to reply to posts and questions every day. That’s why hiring someone who can do it for you is a great idea. Tasty coders have been helping small businesses strengthen their social media presence and manage their reputation through social media marketing on various platforms like Facebook, Google, Yelp, Instagram, and many more.

Share content that is relevant to your customers’ interests and needs 

It’s not always easy to maintain social media accounts and be able to reply to posts and questions every day. That’s why hiring someone who can do it for you is a great idea. Tasty coders have been helping small businesses strengthen their social media presence and manage their reputation through social media marketing on various platforms like Facebook, Google, Yelp, Instagram, and many more.

Listen more than talk – by listening you will learn what they want from their experience with your business

It is not enough to just talk on your website. You need to listen. If people are looking for dog toys, make sure you have a Facebook page where they can get updates about your company.

If someone emails you with a question, answer it or if you don’t know the answer, ask your team to answer it for you. Acknowledge customers who are happy with your service, even if it was a small thing. By listening, you will learn more about what your visitors want from their experience with your business.

5 Create a contest or giveaway for users who subscribe to your blog or newsletter

1. Why create a contest or giveaway for subscribers to your blog or newsletter

As an incentive, you can offer a contest or giveaway to your blog, social media presence channels, or newsletter subscribers. There are many different ways you can make this happen. You could offer a free product or gift card as the prize for a monthly winner, who has been chosen randomly.

Or you could offer a personal drawing and send them something they have on their wish list. Make sure that whoever wins gets some attention so that future customers will see it and be interested in subscribing

2. What are some ideas for contests and giveaways you could offer

The best place to host a contest is on your website. You can set up a contest on your site and then spread the word by sharing it on social media, through email, or word of mouth. If you want to run a contest on social media, make sure you select the right platform for what you are looking for.

For example, if you are trying to increase engagement with your followers and subscribers, then Facebook would be the best place to do so. However, if you are looking for more customer input about products and services that might be helpful for them in the future then Twitter or FaceBook would probably be better because of its more engaged audience.

3. How will this help increase the number of people who subscribe to your blog or newsletter

A contest can increase subscribers because people who subscribe to your blog or newsletter will be more likely to share the post or enter the contest with their friends. This will generate more exposure and increase your chances of getting talented writers, designers, entrepreneurs, and marketers. For example, this article was published as a result of my interest in entering a contest.

The intention behind the social media marketing strategy is to provide more information about the company. Customer service is also very important when it comes to social media marketing strategy. In this regard, it is imperative that you answer all customer queries on time and respond to queries as soon as possible. If you are unable to answer customer queries then you should hire someone who can do it for you.

4. When should you run the contest or giveaway 

The best time to run a giveaway is when you have a product that will soon be available. For example, if you have recently won an award for your fish beverage then it would be the perfect time to give away free bottles of it.

In order to measure the success of your contest or giveaway, you should make sure that you create a sign-up form before the contest starts and spend some time analyzing how many people sign up and what their interests are. You should also track how many individuals enter the contest and who they are in order to get a better understanding of who your target audience may be.

5. Who do I need to coordinate with in order to get things started 

Tasty Coders is a digital marketing agency that specializes in running online social media engagement including online contests. Tasty Coders has a team of experts in the field of online and digital marketing and will focus on the following areas:

-Brand development;

-expertise in online contests;

-peerless competitions;

-social media integration;

-Competitive intelligence;

-Online brand engagement;

6. What is my budget, time frame, and goal for running this campaign

It’s best to create a budget before you start any type of campaign. It is important to estimate the cost of the contest or giveaway and make sure that it doesn’t go over your budget. You should also set a time frame for the contest or giveaway and make sure that it doesn’t take too long or too short. If you don’t have any goals in mind, then I recommend making connections with other people and engaging more with your followers on social media.

6 Build relationships, not just followers

In order to be successful and have a long-term and good customer experience, a solid social media strategy is necessary. It helps to build relationships with social media sites by taking the chances and personalizing experiences to maximize your performances. Since people are interested to know what product the brand they are following it is ideal to get people from other platforms to follow you back.

Relevance is important for a good relationship. For getting followers you don’t really have to use a social platform to have new followers. With a link-building agency, we can increase brand exposure for brands and attract more personalized traffic.

7 Develop a multi-channel approach

It’s how people use social networking to consume information. How Twitter works for you can also fail you terribly for Instagram too? Images, hashtags snippets will help increase visibility on some networks. If we are using so many hashtags to reach many people we could use many of them as spam and our website will get ranked poorly.

Spend enough for sponsorship to reach a bigger audience on social sites. Advertisements provide the opportunity to target an audience of your choosing. With audience choices, you can target consumers who are more interested in business models.

Bonus Tips!!

Improve engagement with video and image content

If you include a video or image on your site you are more likely to follow the story. Shared Content improves ”social media awareness. For video editing, you can find tools like Periscope Windows Movie Maker, or Wistia. Canvas has been my first choice due to some features contained in its free version. With these programs, your video can be used for native networks and for publishing in real-time.

You can also utilize free tools to create good pictures for your social media. You can also make charts, memes quote presentations, infographics for posts with Canva.

Don’t be afraid to pay

Social media is not as free as before. The company is experimenting with new commercial features on Instagram due to the updating of the algorithm by Facebook. Both influencer marketing and social ads offer tremendous value. Between targeting on Facebook or tapping a target audience via influencer marketing:

paid strategic strategies do have their time or place based on your business’ social goals depending on what sort of audience you want to target. But they are more than ads – if you want their attention. It’s also well paid and needs your attention.

Organic vs Paid Results

Paid Social: Paid Social refers to advertisements or promoted messages being used to try and reach a demographic group. If you want to grow your keyword rankings or increase your ROI in a paid/paid campaign it’s important to track the return. More reason for dropping organic traffic. Some reasons are listed below the reason that your organic traffic was not growing as quickly as it did with paid social advertising.

In Conclusion

Keep track of the number of fans that interact with your business. Advocates are significantly more important than fans who may not even look at your website more than one time. Continue to interact with them and watch as the number of members of active supporters is growing in the coming years. For more information please visit the [link] for more information about the process of starting a fan base.

We can help you with all of your Social media engagement advertising! Here at Tasty Coders a digital marketing agency in Austin Texas, we’re a team of expert strategists and developers who are ready to make the most out of your social media marketing. We have years of experience in social media strategy, content creation, blogging growth-hacking strategies, contest or giveaway development (think giveaways for followers), and more.

If you want to drive sales from your customer base by understanding what they care about on social media channels like Facebook or Instagram; if you need assistance engaging more effectively on those networks so customers feel heard – give us a call today! Call us at 512-770-9091 today!

Snapchat launches new features including Paperclips for links within Snaps

Snapchat launches new features including Paperclips for links within Snaps

Now, marketers and any content creators can add links to their Snaps.

Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers and any content creators to add links to their Snaps.

The most notable announced feature is Paperclips, allowing users to attach websites to Snaps, simply by tapping the Paperclip button within the Vertical Toolkit and adding the URL. Users viewing the Snap can then swipe up to open the website in Snapchat’s built-in browser.

Until now, this feature was limited to paying advertisers; now, it’s open to the entire user base. Benefits include adding more commentary to a Snap or background information or simply letting the viewer know where they can learn more.

Of course, to avoid abuse of community guidelines, Snap has a number of safety tools and provides information about potential harm some links may do to a user’s system. Objectionable links can also be reported by viewers.

Other features announced include some funky new options, including backdrops which help Snaps stand out against an artistic background and voice filters to make your voice stand out.

Internet Marketing Tips That Will Increase Revenue And Traffic

Internet Marketing Tips That Will Increase Revenue And Traffic

It is 2017 and all business owners are looking to increase their revenue and profits. However, just because you want to lose 20 pounds doesn’t mean that it is going to happen right away. You need to come up with a good developed plan and strategy. Since it is 2017 and most businesses are already utilizing the Internet to increase marketing and sales there is no better place to start than by increasing the online traffic and revenue to your website. Below, you will learn some amazing tips and information that will help you build your online traffic and revenue for the New Year.

Updating Your Website To The Fullest

As mentioned above, most business owners have already dipped into the online market for the most part. There is a good chance that you already have a website, and if so you have probably been using the same layout and format for years now. If you do not have a website, now is the time to build one. However, already having a website can be an advantage, because it means that you are somewhat established in the online community. The only problem is that the longer websites are up and running the more prone they are to develop errors and grow out of date. Both of these things can hurt your search engine ranking, so it is imperative to update your website to the fullest.

Take Advantage Of Social Media

Social media sites have been around for a number of years now, and they grew ever so popular. Everyone around the world from 9-year-old kids to major CEOs are taking advantage of the social media blitz and there isn’t any reason that you shouldn’t do the same. However, the only problem with this is that since social media has been around for so long it can be really hard to get noticed and stand out amongst the competition. You either have to do something really creative to draw people’s attention, or you need to greatly increase your following. Fortunately, for you, there is a cheap and effective way that you can buy followers, and make it appear as you have a huge number of followers.

The thing with social media is, the more popular you are the more popular you will continue to grow. People were to follow things and see content that is trending throughout the world.

Try To Develop And Create More Content

Pop-up ads are another marketing technique that has been around for ages now. Unfortunately, this is a bad thing because people came up with creative ways to make these ads pop-up automatically when you visit their site or click on a link, which became very annoying to online consumers, as it greatly affected their loading times and interfered with their Internet surfing. Eventually, consumers started blocking these pop-ups and quit taking them seriously. This is why it is imperative that you build more banners, and post more ads on social media sites, and your own website. You do not need a pop-up ad to catch someone’s attention. With the right color and content, just a plain banner can attract the right consumer.

Everything You Need to Know NOW About Social Video Marketing

Everything You Need to Know NOW About Social Video Marketing

Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide range of formats, from Facebook Live to Snapchat.

So, when I came across this new high-level infographic about marketing in a “video-first” world, I knew I’d have to share. In a world where over 500 million people watch Facebook videos every day, video marketing is too important to be glossed over. This new infographic looks at video from every angle through the lens of a survey of 1,000 consumers and 500 marketers.

We’ve reposted the entire infographic below, as well as some key insights for those of you who just want the highlights (…because this infographic is a long one!).

How People Consume Video

Nearly two-thirds of consumers say they’ve bought something in the last month as a direct result of watching a marketing video on Facebook.

When do they watch?

  • 33% – Lunch hour
  • 43% – Afternoon
  • 56% – Evening
  • 38% – Before bed
  • 16% – Middle of the night

Taking a Mobile-First Approach Is Key

Approximately 84% watch on mobile devices. Mobile is huge. For video creators, this is important. Here’s what you can do to better serve this audience:

  • Consider creating square and/or vertical videos
  • Always, always, always use captions on your video. Why? Because 85% of Facebook video is watched with the sound off. Adding captions is very easy to do on Facebook. Simply upload your video, then click ‘Captions’, then click ‘Generate’. Facebook will automatically create an SRT file for you, matching captions to audio markers within the video. You can then edit the file, correcting what Facebook “hears” (though their natural voice recognition tech is usually pretty accurate).
  • Not a videographer? Don’t worry about it. 92% of marketers say they are making videos with the assets they already have. Looking for a good way to get your feet wet? Facebook makes it easy for you to create videos. Simply upload pictures, pick some music (provided by Facebook), and add your own voiceover. Facebook will handle the rest.

What Kinds of Videos Should I Make?

The majority of your videos should be 60 seconds or less and have a strong hook as early as possible. As far as what types of videos you should create, here’s how consumers are likely to respond:

  • Behind-the-scenes videos get likes.
  • Funny videos get likes and shares.
  • Educational videos get shares.
  • Emotional videos get both likes and shares.

Check out the full infographic below, and let us know in the comments: are you using video for your marketing?

state of social video 873015b879 1

8 ways it pays to build social media marketing campaigns

8 ways it pays to build social media marketing campaigns

As social media marketing enters a level of unprecedented maturity, communicators who use it as a tool in their arsenal are starting to realize its benefit as a true revenue generator.

Most social networks tend to curb the reach and influence a post can have if it is not promoted (i.e. paid for), but that hasn’t stopped brand managers from finding ways to take advantage of these platforms and find new ways to turn social media storytelling into dollars.

A new infographic from MDG Advertising provides an eight-point checklist of the steps you should take to turn your social media marketing into profit. Those steps include:

1. Strategy

2. Auditing

3. Technology

4. Paid Media

5. Content Development

6. Customer Response

7. Compliance & Risk Management

8. Measurement

When a brand manager can master all these aspects of social media marketing simultaneously, success (and profit) becomes easily achievable. However, be aware that as soon as you master these steps, a new crop of best practices will probably spring up.

Get details on each of the eight steps to social media profitability in the infographic below:

Social Media Marketing Infographic