While Search Engine Optimization tactics have been around for more than a decade, some businesses continue to make missteps in the area. Especially when it comes to a local SEO strategy. Here are eight tips to strengthen the approach.
Here are the Top 8 tips to improve local SEO from Top Local marketers on the web.
1. Insert Keywords Across Multiple Listings
Making your brand visible through a variety of local listings is important to local SEO. Insert your local keywords into unique descriptions across multiple listings, make sure that your photos are current, and always include your business category. Once you compile a list, promote it: Reviews are essential not only to boost rankings but also to encourage viewers to take action. – Ahmad Kareh, Twistlab Marketing
2. Get Local Coverage
The best way to improve your SEO is to appear in major publications since these are indexed high on Google. If you’d like to improve your local SEO, target top local publications for coverage and create and foster relationships with local journalists who will cover your news on an ongoing business. Once you get that coverage, you’ll notice these links will help improve your local SEO immensely. – Ayelet Noff, Blonde 2.0
3. Get New, High-Quality Links
The quantity and quality of links directed to your website have an increasingly impactful effect on its local search engine rankings. Consider giving a presentation to business students at a local university, lead a discussion at regional business organization meetings or publish an article online, and use those opportunities to have the associated organizations link to the company’s website. – Jody Resnick, Trighton Interactive
4. Improve Internal Linking Structure
Most local businesses have poor website architecture, often with important pages only being linked to from the main navigation or footer. Add internal links where relevant from within your pages’ content, including blog posts, informational pages, and key service pages. We consistently see lifts in rankings (maps and organic) after improving websites’ internal linking structure. – Kyle Sanders, CWR SEO
5. Optimize Title Tags With Local Keyword
To help specific pages rank locally, optimize your title tags with the local keyword. For example, your title tag could be “basement renovations Chicago.” This signals to search engines that this page is directly tied to Chicago, and will thus be more likely to show up in searches from your geographic area and explicit searches for the local term. – Brock Murray, seoplus+
6. Claim And Optimize Your Google My Business Profile
One of the simplest things you can do to improve your local SEO is claiming your Google My Business profile. This is a business listing that shows up for local searches. You need to have a physical location and street address (not a P.O. box) to set up or claim a listing. Optimizing this profile with the category, contact information, images and business hours gives a big boost in local search. – Chris Dreyer, Rankings.io
7. Create Local Business Profiles
Make it easier for searchers to find you by establishing a presence on popular review sites for your industry such as Google+, Yelp and Yellow Pages. Each local profile you create acts like another “platform” for local visitors to land on. It’s an incredible opportunity to improve local SEO and demonstrate social proof, which will help drive people back to your website. – Solomon Thimothy, OneIMS
8. Multi-Local Brands Should Build Hyper-Localized Content
For multi-local brands, focus on developing hyperlocal content. Many brands have the same location page content for all locations. Instead, make every location page unique. Don’t just find and replace the city name. Do some research. Make it useful, relevant and engaging to each location’s neighborhood. – Tasty Coders Digital Marketing Austin Texas
Rack your brains over how to win more customers and get close ties with current customers?
There’s a simple solution – local SEO. Now is the right time to go for it. And here are some weighty reasons why local SEO is a must.
You get more profit. The latest data proved that 78% of local mobile searches result in offline purchases.
You obtain higher conversion rate. Local search optimization is 50% more successful than common advertising methods.
Your website becomes highly targeted. People do local searches to find an appropriate goods or services. So the closer you will be to your prosper customer, the better for you.
Your local optimization is cost-effective and fruitful. The main point is that you can reach your customer when they actually need you. Thereby it increases chances that they will pay for your goods or services.
With local SEO you may overcome even big companies. Getting listed in Google My Business boosts your chances of appearing among the highest local search results. Local SEO is a perfect way to beat the big companies. By the way, studies tell that only 44% of the companies have registered in Google My Business.
Today local SEO is becoming more and more important since customers drastically changed the way of purchase. The secret to digitally bridge your website to customers lies in proper local optimization.
At some point, you’ll have to promote your website for business, which has a store with a physical address. The best solution of this is a local SEO. You can apply all the ordinary promotion methods that you always use, but talking about the physical address, local website optimization for SEs absolutely rocks. If you think that standard promo methods will have the same effect for local promo as for the global, you’re absolutely wrong. By adding some local and regional promotion SEO techniques, you can display store position in SERPs. The only way to success is being fancy with local SEO optimization, as the majority of customers love it. In addition, the display on the map is incredibly important if a business wants to get customers who are close to him. And one more important detail: local results appear above the normal results when searching on smartphones (to say more, mobile data traffic is growing explosively). If you’ve never paid attention to the regional promotion, it is the right time to start doing it.
How to do local SEO for a website?
For companies with regional offices, it is important to provide the mapping information for each local office in SERP. In other words, a user, searching in New York for sportswear, is interested in seeing those pages that contain regional-oriented info about the conditions and places of sale of this product in the corresponding city. Info about sales in Washington or North Carolina is out of interest. Non-targeted visitors do not affect the promotion (really, they make some indirect effect, but it’s very slight), as they do not convert to buyers. To make your offices easy-to-find in all cities of residence, you must provide a display of relevant information in the search. This will require local geo-targeting and site optimization for SEs
Geo-oriented and geo-independent requests
In recent years, growth in the audience of Internet users is defined by the regional visitor’s increase. In big cities, people have long been looking for goods or services via the Internet. Every day, more and more residents of regional and district centers are attached to this process. In this connection, local SEO techniques are becoming increasingly urgent.
If the site will be promoted for a certain region, then this knowledge will help to define the strategy of promotion more clearly. Geo-oriented requests are queries with a relevant response to user’s geographical location. Accordingly, geo-independent requests are independent of the user’s location (e.g., “how to run fast”). Geo-independent requests can be transformed into dependent ones by adding a toponym (placename). The main feature of Google’s regional issue is that difference in search results is observed only in local issue (by block markers on the map).
A list of regional requests. Site semantic core must be constructed on the base of regional needs. Form the meta tags and optimize content pages by the regional needs.
Map issuance. It allows you to attract additional web traffic by regional requests. Fill in the proposed fields and description, using frequency promoted queries to form the page relevance.
Thus, properly compiled semantic core and company registration will help you to achieve positive results for regional site promotion.
On-page local SEO: the main points
Add region (city, district) name in the domain name. It’s desirable to do it at the stage of zero iteration. There are 2 ways of making a site with toponym: 1) to select a national domain and add city name to the main name 2) to register a regional domain.
Specify the region name in the title and description tags. Add toponym to the semantic core.
Mention the site name in page text.
Create a page with contact info. Be sure to type the full address with postal code and telephone number. Include basic marks. Put the local maps with the location of the company’s office.
External SEO for local search
Generally, promo strategy is the same as when working with a site without local orientation. SEs, entering the position of the inhabitants of different regions have launched their own algorithms to identify regional needs and even issued a number of recommendations, which are individual for each SE. But sure, we’re considering Google as the cornerstone. It has nationwide issuance. Google distinguishes between two concepts: “region” and “language”, and the region is perceived as a country. That is, the request will have same results in all areas with the issuance of the most competitive one. Therefore, the whole promotion strategy for Google optimization comes down to keywords with toponyms.
As for the language, let’s imagine one of USA laundries has its own English-language website, and some UK resident has set search by language to show English websites (without chosen region). It is quite probable that the request “laundry” will bring a page of American service. So, setting up GWT, specify country and language correctly. Sites, focused on certain linguistic groups, must be separated from the main site (for example, by subdomain or subdirectory). For regional promotion in Google, register in the Local Business Center (LBC) to plan text ads strategy in a proper way.
Phrases and keywords should be presented in corresponding categories. Do not use standard category – create your own.
The importance of feedback. Using the LBC, you can comment the companies, presented on the map. Review is one of the trends local SEO ranking factors in 2017. Comments should be gradual, not en masse. Try to use keywords in feedback.
The amount of registered information. Please fill in the maximum number of forms in details. Use promotional photos and videos – it will definitely play in your favor.
Placing a map on the site is not only an etiquette feature, but also a prerequisite for the successful promotion of local SEO for small business.
Thus, the general scheme of website promotion for regional requests consists of the following:
Make a separate website, subpage or page for each region, if your company has regional offices or interested in advancing in several regions.
Perform a local-oriented on-page SEO.
Customize the search engines tools for each site or page.
Make unique content for each region.
SEO tips for small local business
Create an account in Google My Business. Google has already connected page on Google+ and Google Places. Using Google My Business, you quickly and easily update the info about your business (address, contact information, website). The account allows easy communication and Google Maps navigation use (business gets geotagged map). Finally, on Google Reviews tab users can post reviews in order to help others to make the right choice. What is important? Firstly, an account on My Business must be certified by the owner of the company. Secondly, business name should include the keyword. Thirdly, the user must have easy access to the business from the search place. A properly issued account can improve the SERPs position by 10–15%.
Create pages on Yellow Pages, Yelp, Business Pages and on other listings. Key information must be the same because it can improve the results of a local search by approximately 15%. We also note that SEs take into account the reviews of the business for these resources.
Place company’s address, name, telephone and website on the main site – this will help Google to integrate and correlate the results of the business, improving local search issuance.
Reviews number increases by Google My Business, plus third-party resources (Yelp, BBB etc.). Reviews must be left by real users without manipulations Google (Moreover, a tricky website may lose position in SERPs).
CTR plays quite a big role in the local issue, so make sure to find the right keywords.
Social signals are an upcoming trend, so likes, +1 and followers may increase the site local search position by at least 5%.
Backlinks can’t be written off, as they can improve the issuance of approximately by 25%. But, unlike geo-independent backlinking, building local backlinks meets a lot of difficulties when performing by amateurs. Google penalize artificial promo in any of its displays. We offer you the help of a premium quality to avoid sad consequences of Google filtering and increase site rankings. What makes difference? It’s definitely the credibility of referring domain and backling anchor, as well as the number of outbound link from the referred page. LinksManagement provides backlinks from relevant resources of high reputation.
Some other moments to remember: H1/H2 tags should contain the city (district) name; micro-structured data should definitely be used for address and any other contact information.
Local SEO checklist 2017
The company meets the specified category.
Company’s physical address is set.
Citation on the authoritative and relevant sources.
Easy-to-company’s coordinates and phone number.
Google’s and third-party sites’ reviews. High-quality inbound links.
The presence of a physical address.
Structured/quality references in catalogs.
The number of references in the catalogs and “yellow pages”.
Page on Google+.
The remoteness of specified place from the location, specified in the request.
The distance between users and place where the company is located.
The number of mentions in the single-industry resources.
Presence of city name in pages titles.
The number of reviews on external resources.
Page authority, specified in Google Places.
Online data does not match with the company’s real one.
Company name contains too many keywords.
The inconsistency of specified name, address or telephone number.
Incorrect business category.
Presence of several duplicated business pages.
Discrepancy of the phone number, specified in Google Places.
Information on violations of Google instructions on the website.
Information about the harmful content on the company’s website.
How to improve local SEO: citation and reviews
Most local optimizers, who breathe with their region, agree that citation is not the most powerful promo weapon, but it should be neglected. Google expects the regional companies to provide key info in order to guarantee the security of other websites (social networks, etc.). If you have no citation in important areas, or info is incorrect, it really hurts your marketing. So let’s check the main points of correct local marketing SEO:
Search for quotes with Whitespark (link: http://www.whitespark.ca). Run two reports: one for checking the current quotes, and the other to find citation opportunities (it’s probably the best tool to find them).
Setting up the campaign with BrightLocal (link: http://www.brightlocal.com/). You get 3 info tabs: active quotes, pending quotations, and potential citations. Keep specific comments on each quote that really helps to keep track of your efforts for long. When adding new quotes from the Whitespark list, add them to the special tab for the delayed citations. When you rerun the report, all pending citations that have become active move to “active” part of your list.
Repeat these steps. You will add more links further, but always use Whitespark to test new features and any incorrect information with addresses that will probably appear later.
It’s an integral part of the regional site promotion, but they are also important for local transitions.
Set the review page. We recommend you to adjust the page for all visitors in “domain.com/review”. It is convenient and easy to remember. Furthermore, it’s a simple user-friendly URL. Warn customers that to leave a review they need to have an account with Google. Focus on Google reviews at least until the business has less than 10 ones. Once you have 10 reviews, offer other options to clients.
Create a brochure with an overview. Instead of showing directions map on your brochures, just redirect clients to “domain.com/reviews”, created before. This way you’ll create a really good brand postcard for distribution, and regardless of your strategy review, it will never change.
Hand out cards to every customer and ask them to leave a review or at least short comment. We recommend you to give a card at the very last moment of interaction with customers so that the card remains in memory. You can stimulate customers to write reviews, but do not overdo: a steady stream of no-flood reports is prevalent.
Undoubtedly, geo targeting will become better in future. If today SEO is actual only for regions and cities, soon it will become a reality for regions and microdistricts. Today a lot of regional topics have low competitiveness, therefore, their promotion is not too expensive and complex, and the effect can be observed quite fast. The most important is a planning stage, when you choose promotion strategy and construct a semantic core. To achieve local SEO success, we suggest using an integrated approach, which combines promotion of regional needs and optioning context ads with targeted displays for local users.
The world of online marketing has completely changed the way in which companies advertise to attract new and existing customers.According to Latest survey conducted by msnbc business expert JJ Ramber that smaller businesses are more inclined to use online marketing campaigns to attract customers as it is often more cost-effective and more likely to meet the right audience. While online marketing may be cheaper (when compared to the cost of printing, TV adverts, billboards etc.) it certainly is not easier. However, to get you on the right track we have compiled a list of 6 Do’s and Don’ts that can help you to improve or formulate your marketing strategy.
1. Do Put Quality First.
You get what you pay for so don’t skimp out on your marketing strategy or web page, don’t sell low-quality goods and don’t cut corners. There is a lot of competition out there and you cannot afford to sell low-quality goods and services; you will only get bad reviews and unhappy customers. When you put quality first you also put customer satisfaction first, and that is definitely a recipe for success.
2. Do Go Mobile!
Don’t have an app-less marketing strategy! Mobile apps are the future of digital marketing. Assume that over half your potential audience is browsing the web when they are taking a break, using their smartphones; therefore mobile optimization is key to effectively building a relationship with your new and existing customers.
3. Do Have a Strategy.
Identify your target audience and study them, be aware of trends and forecasts and pay attention to what tactics and strategies other popular brands are using and develop your own tactics. Don’t, however, try every digital marketing strategy under the sun. All you need to know is who your audience is, what they want, where they are and how to reach them.
4. Do Think About SEO.
Search engine optimization, though not necessarily new software, forms part of the foundations for a comprehensive and competitive web campaign. Your marketing presence depends strongly on this, so don’t ignore SEO and do get yourself familiarized with it.
5. Do Have a Marketing Budget.
Don’t be cheap; failing to properly take into account the cost of an effective marketing strategy could potentially cripple your business, especially if you have to “find” money from other parts of your business. Small and startup businesses need better market penetration, and this really becomes a case of “you have to spend money to make money.”
6. Do Be Prepared To Make Mistakes.
This is probably the most valuable advice for any small business owner. It will take time to get your business going and mistakes will happen along the way, and you need to be adequately prepared to bounce back from setbacks. Proper planning, budgeting and a fair amount of flexibility are essential. Just don’t be scared of hard work because that’s what running your own business is. But once your business becomes a success, all that effort will have been worth it.
When you start a search engine optimization (SEO) campaign, you’ll probably be eager to see results as quickly as possible. You might be pushing the growth of your startup, or making up for lost time in the digital marketing front.
You know that links are your best tool for building domain and page authority, which in turn will make your site more likely to rank for relevant searches, and you also know that SEO takes a long time to develop. But if you’re going to invest all this time and effort, you want to know exactly how many links it will take before you start to make progress.
So how many links does it take to move your site up the ladder?
Key Link Variables to Consider
First, you need to understand that not all links hold the same value. Links work for SEO because they serve as third-party markers of trustworthiness; the link pointing to your site will fluctuate in value based on its nature, location, and relevance.
These are some key variables to consider when evaluating the “value” of a link:
Source strength. The biggest factor here is the domain authority (and, to a lesser extent, page authority) of your link’s source. Trustworthy sources that link to your site will make your site seem more trustworthy than sources that are new or low quality. You can use tools like Moz’s Open Site Explorer to check the domain authority of your sources. Generally, the higher the number, the more powerful effect you’ll see from the link. Aim for links that come from sources with a DA higher than your website’s current DA.
Domain diversity. The value of links from a given domain has diminishing returns with each link after the first. That is to say, in general, from a purely SEO perspective, it’s better to have a single link from each of three different domains than it is to have three links from one domain—even if that source has a high DA. Therefore, the diversity of sources that currently link to you will also play a role in how many total links you need to see a benefit.
Target page. Links pointing to your site will pass authority to your domain as a whole, but they’ll also pass authority to the individual page they specify. If you use the majority of your links to target one specific page, such as a high-quality content post, that page will rise in rank faster than it would if you used a variety of internal pages to link to. In general, it’s better to go for the diversity; otherwise, you might trigger a red flag for spam, but if you’re looking for fast results for a specific page, this may be a good strategy.
Keyword associations. The anchor text of your inbound links doesn’t matter nearly as much as it used to, but there’s still something to be said for keyword associations between your off-site content, your off-site publishers, your anchor text, and the nature of the work you’re linking to. These variables can significantly influence how a link portrays your internal pages’ relevance.
Delay. You should also be aware that building a link to your site won’t immediately boost its authority; Google needs time to crawl and evaluate those links, so it might be weeks or longer before you see the effects.
Other Variables to Consider
On top of the variability of “link power,” you’ll also need to consider these other variables:
On-site factors. Links are powerful, but they won’t be the only factor affecting your domain and page authority. On-site factors, including the structure of your website, the depth and quality of your content, and other page-level factors, will also affect how your campaign develops. This could significantly hasten or slow the process depending on how much time you spend on it.
Additional links. When you build a link, you’ll be introducing a new population segment to your on-site content. That, in turn, can fuel the development of even more inbound links. A single reference point can lead to an explosion of new reference points, amplifying the power that a link can have under the right conditions.
Competition. You’ll also need to consider how much competition you’re facing, and the keywords you’re trying to target. If you’re going after a number one position for a high-traffic keyword, it could take hundreds or thousands of links to get you there, on top of perfect on-page optimization and other factors. On the other hand, a low-traffic long-tail keyword could be easy to snatch up.
Time and Effort
Overall, it’s nearly impossible to calculate the “number” of links required to see results, because links aren’t the only variable in the ranking algorithm. Instead, your results are going to be dependent on the amount of effort you put in (including the quality, diversity, and targets of your links) and the amount of time you put in (allowing your authority to develop naturally).
The more time and effort you put in, the faster you’ll see results—but “fast” in the SEO world is often at least several weeks. Try not to focus too much on link quantity. Instead, focus on acquiring the best links you can for your domain, on a consistent basis. The results will manifest over time with continued effort.