8 steps and strategies for setting Google My Business for Local Leads

8 steps and strategies for setting Google My Business for Local Leads

In this day and age, it is essential to be visible on the internet and especially for the local market when considering your business is providing local services and goods. So how can you wade through all the background noise of Google and become relevant for local search results in google? The overall purpose is to generate leads!

Here are 8 ways to start

1. Sign up for Google My Business

The first step is to sign up for Google My Business; The following steps will get you on the right track to manage your GMB. You can register your GMB profile here: https://www.google.com/business.

If you would like help with your Google My Business Optimization call Tasty Coders for a Free Consultation at 512-770-9091.

2. Claim Your GMB Locations

During the registration process, there are two sites that you need to pay attention to when signing up for GMB. The first is the GMB “Claim your Business” button, which searches for your business information on all the GMB listings you should have (the search results page will help you find them). Whenever you search for GMBs that do not have a verified address or phone number, Google will offer to verify the listing as belonging to you. If so, you can claim it and manage GMB directly from your business information page instead of Google’s My Business.

With a GMB profile, you can do the following:

– Add photos to Google My Business

– Update Google My Business

– Manage Google My Business reviews

– Create special offers for customers through Google My Business Offers & Ad extensions(for paid local ad campaigns)

This is extremely important for starting out to become established with GMB and in turn, establish that your business is valid and well-trusted in your local area with Google. GMB is crucial to businesses because it can greatly help your website get an instant increase in search rankings, and ultimately more traffic from Google (the most valuable source of online traffic for businesses). GMBs are also a great way to build trust with potential customers when looking for local products and services.

3. Add your business’s information including hours, address, phone number, and website

Completing your Google My Business listing is important, and in turn, will help your GMB listing rank better. The GMB profile includes a website URL input field to enter your website address for GMB listings without a verified Google My Business listing that will not show on the local map results pages. The more information you can add, the better. GMB listings also include a Google review section on GMB as well.

4. Add a photo or photos to your GMB listing including images for driving directions

Adding high-quality, professional photos to GMBs will help add credibility and trust with users searching local products and services online. It’s important to have images that promote your business and make it stand out. GMB listings also include a Google review section on GMB as well.

Add photos (and even a video!)

Profile profiles give your company a little extra personality and add your personality to your company profile. Hubspot encourages you also to upload images of each of your products as well as “action photos” of your employees. All these digital billboards create a visible visual lure for potential customers. Photos: Photographic of each product (or service) and inside and outside of your storefront Hubspot.com recommends adding photos of your products and services as well as the inside and outside of your store. GMB also allows you to add a video, which will help GMBs appear in local searchers looking for video reviews.

5. Social Links

Go beyond the basics with GMBs by including relevant links that show additional social media activity and add a customer reviews section to compliment your GMB profile. Make sure your Facebook, Twitter, and Google Plus links are included on GMBs as well. Setting up your Social media pages helps Google My Business add more content to your listing and even pull from the recommendations from FaceBook and show them directly on GMB. You can also include relevant links to local news or other media opportunities.

6. Set up a description of your business to include any specialties or unique features you offer 

Be sure to add terms or keywords in your description that your potential clients may search for. GMBs are important, but they’re only part of the process of setting up your local presence online and improving your local marketing leads using Austin Texas, as an example. GMBs only have a limited amount of characters (currently 2000) to describe your business, so use them wisely.

8. Promote the page by sharing it on social media and linking it to other online profiles such as LinkedIn

Need Help Optimizing your Google My Business? Call us today! 512-770-9091 or fill out our contact form.

Once your business on Google (GMB) is complete, promote your new listing on all your social media accounts.

Another quick tip, GMB is complete create a GMB business card to use with Google Local marketing tools.

Promoting your Google My Business page on Social Media is a great way to get other users to check out your GMB page, and the best part it’s free.

Looking for more tips, ideas, and help with Google My Business Listing?

Is Google Stealing Your Local Leads?

Google has now started linking to websites that my clients call singleplatform.com from within their profiles. Clicking the link will take you to a Lead Generation Form, where you can submit a quote, but the outcome is quite surprising! – unless you have a company account the leads are not actually given to the actual company. When your customer submits service requests using this option, you risk retaliating. You might run into a competitor and steal your hard-earned money. Payment is what we do, or we will sell your leads into someone else’s. You don’t get any chance to change these URLs when you search for a GMB.

How do I optimize my Google business and leverage it for more sales?

GoogleMyBusiness is a listing of your business website, information on its business operations reviews, and other content. When used correctly, it can raise your sales and provide unique insight into your customers. It would help if you made sure that this information is available to people before they arrive at your site. You can update listings at Google Search and on the map for consistency. Before building a reputation as a Google business owner, there are some important things you must remember. This information is necessary for consumers to visit your site.

Using my Google My Business listing to generate leads, what is the best way to do it?

Google My Business (GMB) is one of the best marketing tools available to businesses. It can be applied to manage your online reputation, increase client relationships and improve your local marketing strategy. Now we show how to open the whole potential of GMB and turn it into a lean, mean lead generator. It helps you get your business before the potential customer converts the customer to one. Let’s get going using our guide to using GMB to get your local business in the limelight in business. And get a New Client List ready For The.

How do I optimize my business on Google?

Google My Business (GMB) is a free tool giving business owners control over their business in Google Maps and search. The primary information a business is provided is a business name, category, address, hours, business phone, company site, appointments reviews, photos, videos, questions, and answers. A dashboard provides Key Customers’ Actions and Interactions, allowing businesses to learn how things run and what doesn’t. The Knowledge Panel transmits all information in your GMB profile the more information the Knowledge Panel shows.

How do I capture every lead from my Google My Business Listing?

A recent study of 45,000 local businesses found that 5% of views on a Google My Business page resulted in a call or click response. Google is especially crucial for business in which it has its presence on the ground from law firms and other branches. You don’t want to exclude any leads that aren’t actual. Call flow reports if marketers are actually pulling new leads. Google identifies firms that maintain uniform info on NAP across the internet. Add the phone number to your GMB listings.

Book local jobs and grow your business

Local Services Ads aim at getting to know people who want to find you via search engines. Your ads will show for customers located in your region, and you only pay for a contact you send them. If you find a customer via your ad searching for your local area, you will pay only for the advertisements to appear in the local area. Advertisers may choose what products and service providers they want to offer.

Use Google Analytics with GMB

Get urchin tracking module (UTM) codes to track traffic to the company’s main domain. By selecting this URL, you can segment the traffic coming into your site from that URL and see how triggered it is by the number of triggered targets of your Google Analytics.

For local search traffic, 35% of the total traffic is search traffic. By analyzing traffic leads and conversion, a brand’s website on GMB offers a rich supply of marketing data on operating a business optimally. To see traffic from your GMB example. List of sites with high bounce rates; think about adding a local search on location pages. Test this GMB listing and optimize it. Check on the GMB SEO Tracert (https://www.urlstatistics.com/) tool to see if there are any obstacles in your GMB data, for example, 404 pages or bad links to your GMB listings, and make sure you have a live link with GMB image that is GEO tagged and optimized for your GMB listing. [ GMB Optimization]

Connect your Google Analytics and Google My Business

Google doesn’t provide a button linking My Business Analytics accounts, but you can do this unofficially with UTM tags. URL tags are used for tracking who visits your site and from where their visit comes. Setup Google Analytics to show the visitors which leads GMB is receiving. You can also establish certain goals triggered when someone takes a specific action to make a certain website or send you an e-mail newsletter for a lead and get. With GMB now tracking the visitation behavior of people on your website, you may optimize your website from Analytics Data.

Number One Mistake Business Owners Make with Google My Business

56% of retailers haven’t had my Google My Business account. When utilized correctly, GMB sales can increase sales and increase customer loyalty. The GMB signals even help local SEO strategists. Claiming an account only a starting point. There are several ways to use them. There is a huge upside to using GMB, and the claim process is only a couple of steps. Once the company details have been filled in, you can click the Dashboard button to personalize the page. Oh, please don’t stop me! Most companies do that. They have their own account and add some details, and he’s gone.

Answer Q&A questions

Google is looking to what you are about and people who want to ask questions. They want to become customers. Take the time to answer the question. You don’t know. It could end up a business of the moment! Google users want the most from their money. They will probably buy from users who are looking for wallets. And they might get some cash. They’re looking for a client, and you never know. That’s the huge part of potential customers most businesses don’t have.

Harness the power of GMB Insights

GMB Insight gives you real-time feedback on what part of your marketing strategy does well and does not. With this feature, you can tailor your advertising plans with which you get traffic from your clients. Google My Business Insights – Take advantage of it! Use it on yo to get more insight on what your prospects are converting in their campaigns and when they click with them.

Track customer actions with Google My Business Insights

MB is a digital billboard displayed through Google search results. It also offers details of how people are looking for you to view what they can do after viewing your information. Here are a few tips that Google has to give users when trying to understand something.

Optimize your Google My Business listing to generate leads

GMB users can also make improvements on listing to make it appear in more search results. These optimizations can also prime a local search for conversion if they are used locally. You can keep the following items in your GMB directory as data and as data.

Use GMB posts

GMB posts permit you to share and update your business regularly. They can mean anything either a discount you advertise or an upcoming event you host. GMB posts can be particularly useful for local events like festivals or concerts. GMB Events may also help spread your message on social media sites and even to the GMB directory. Some GMB posts may be more appropriate than others for your company. It all depends on the sector you are working in and how much time you must continually update GMB’s social posts. GMB posts can include business links, coupons, or other special offers.

You can also customize GMB posts, adding relevant GMB information on your company’s GMB page and its localized areas like GMB posts. If you have a food truck, you may want to write about the location of the next stop. By posting the GMB calendar to a GMB post, you could discover an event that would be useful to share on your website on Google My Business.

People use GMB as a search tool and need it for local search optimization (SEO). If people are interested in going somewhere when using GMB to find businesses nearby, they should see the business listing. The following are some GMB optimizations that can help with local SEO.

Be sure Google My Business is optimized for all regions

Make Google My Businessconsistent on all GMB locations to understand what customers are looking for in the city they are interested in. Google My Business has been modified so that users see the same information from one GMB location to another in their region.

If you have a local GMB listing, then the GMB page should be different from how your business website works or other differences between GMB pages and the GMB page. GMBs are designed to match GMBs where they should be equivalent, but sometimes there can be exceptions. GMB pages for all regions should look like GMB pages on GMBs of other regions if you have something that does not depend on paring SEO results.

Manage, respond to and request online reviews

Research has found that 63.6% of consumers check out Google reviews when visiting a business. If consumers want to read something, it must be at least 7 reviews before trusting what is being posted online. The business will receive a massive response via review. There could be difficulties managing it with large amounts of sites. Still, you can use reputation management software such as ReviewTrackers if you would like for easy management of online reviews. You can also read our popular guide on how to get Google reviews for your business listings and our guide on the use of Google reviews.

Cover photos

The photo should be carefully chosen as this may appear as the primary photo on your computer screen whenever you search for a business. When you’ve got your logo set, it will begin including it in the listing, just like your icon is displayed on the mobile searches on your mobile device. A new image module has also been built in. Photos posted automatically will show in this module. You want people to leave online opinions by asking simple questions and replying to reviews left with others. Do not put yourself into a game based on bad reviews. You can’t delete your reviews with Google.

Customer actions

What actions have taken in one day or week? GMB Insights. It is particularly useful to know when someone in that area will have visited a listing in GMB. People usually call low-ball prospects who have already made a purchase or reserved an appointment within a few minutes of calling. If you see a point in time where calls spike, you can ensure your business carries on taking as many calls as possible. You see GMB also shows the day’s calls. Then begin quantifying your GMB efforts and their impact on lead generation. Contact GMB for more details.

Happy housekeeping

You appear in Google when clients are looking for what your service provides. Don’t forget you when people need you very much… Be there as long as possible. You’ll find your advert when you search the internet for local consumers. Available now at Austin: Your advertisements should appear on Google.

How do I generate leads on Google my business?

The way GMB ensures that people can locate and click on your GMB page is simple. But, it would help if you had a GMB listing to achieve this. I’ll give you two examples:

Example one

The woman looking for the plumber’s number in Austin Texas searches “plumber.” She finds your advert with GMB listing, but she can also see GMB’s on your GMBs. Your Google my business search results with GMB listings and GMBs with the same name but shows no number for a plumber. Your advert is the first contact they have made from someone to call and ask you GMB and GMBs refer questions related to a GMB listing or GMB to your GMB listing. Here are some GMB search examples:

Example Two

The man looking for the electrician’s number in Austin Texas searches “electrician”. He finds your advert with GMB listing, but he can also see GMB’s on your GMBs. Your Google my business search results with GMB listings and GMBs. GMB’s show no number for an electrician, GMB lists your GMB listing with your phone numbers (direct or local) are referred by GMB to your GMB listing. Here are some GMB search examples:

Creating leads from a GMB profile

Having said that if you want more leads from GMB profiles, then GMB is your best bet. GMBs show on GMB results pages but there are also leads generated from GMB profile clicks. GMBs are the new Google+ Local pages, so expect GMBs to provide more advantages as time goes by. You have a local business listing and a Google my business page. GMB profile leads are generated when Google tries to find your GMB listing from GMBs with the same name in GMB.

If you want to see more leads from GMBs (Google My Business pages), then you should have a GMB page for your local business listing. This will give you access to a tremendous amount of information to help you determine how leads are created. GMB helps improve your local presence and allows online visitors to contact you directly by telephone, GMB listing GMBs or other GMB page GMBs with the same name as the GMB page GMB but showing no number on Google’s search engine results pages (SERPs) for a GMB in GMB. GMBs are the new Google+ Local pages, so expect GMBs to provide more advantages as time goes by.. GMB In GMB you can see GMB listing GMBs that show your GMB in search results and searches without having a GMB page for your business.

Is Google my business only for local businesses? The short answer is that GMB is for local consumers. GMB also benefits local search rankings for your business website and many other measures that help your SEO efforts. If you are a local business, I highly recommend GMB as part of your online marketing strategy.

Example two for Google My Business:

The man looking to find the plumber in Austin Texas searches “plumber”. He finds your advert with GMB listing, but he doesn’t need the services of a plumber at this time – so he doesn’t call.

How much does Google My Business cost?  The best thing is…It’s free! All you have to do is verify that your local business information on the GMB page matches up with other information you’ve already entered on Google (such as sear engine optimization SEO). GMB is a key tool for local businesses as it lets customers find you when they search Google. GMB helps your customer see the exact location of your business, directions, and can even check out reviews about you from people that have already visited.

How can I use GMB to find leads for my business?

Becoming verified with Google My Business (GMB) can help you attract a new customer base, but it also signals to search engines that your business is a legit and proven brand. GMB allows you to make changes all from one place — which makes managing multiple locations easier. Changes will also spread automatically across Google.

How do I find GMB?

You’ll see GMB when you enter any search on Google including their mobile app. You can even add GMB for free through the Google My Business website. Make sure that the information in GMB corresponds with what is already search engine optimized SEO  on other platforms like Yelp, Facebook, or Instagram.

If you are looking for a Digital Marketing agency in Austin Texas to assist you with optimizing your GMB listings for Google My Business call us at Tasty Coders today.

Optimize GMB Using Current Website Content

Your GMB page will automatically pull up the physical address and hours listed from your current sites. If you run a brick-and-mortar business, make sure those numbers are correct in GMB and that they match what is on another page of your site—like an “about” or “contact” page. It’s also worth noting that GMB allows you to update information like your logo and photos, so use this as an opportunity to bring everything into alignment across all accounts. How do I find GMB?

Customer Reviews

Word of mouth should be the best marketing plan for any company, especially targeting local business leads. GMB allows customers to leave reviews directly on their GMB page. GMB pulls your website’s star rating if you have a Google Local Page in GMB. SEO will help your GMB pages rank higher so that you can get more leads from GMB. You can’t do this with Yelp or other review sites because Yelp does not allow you to control the content being posted. That said, make sure there are no negative reviews by asking for feedback and responding to any GMBs people post about how they feel about your business. The ultimate goal here is to funnel prospective clients into an automated lead generation system using GMB connection tools such as call-only ads, add extras, and coupons.

How do I create great content?

One of the most effective ways to rank in Google is by creating great content. Start with writing compelling content that you have been optimizing for google. Get reviews and GMB’s of your professional photos and videos on GMB, which are now appearing at a higher ranking than other listings! One way Google has made this possible is because they’ve updated how their search engine results page (SERP) displays profiles like yours due to recent changes in algorithm updates- it looks more like an organic search result as opposed to regular SERPS where these types of profile images don’t show up until well down into the list or not even visible at all.

Drawing in leads from GMB listing with Google AdWords

Tip: For lead generation purposes only, we recommend setting up call-only ads in Google AdWords. These are non-branded ads that link directly to phone numbers instead of websites. They can be targeted to specific audiences based on demographics in your area.

Lead Generation

Lead generation is highly important for you as a business owner to become successful online. The process of obtaining contact information from those interested in your product or service is called lead generation. By generating leads, you can increase the conversion rate of followers to sales.

When working on lead generation with Google My Business, the main goal is to convert people into customers by getting them to sign up for your newsletter and contacting you directly.

People can be directed to your business website by setting up a general profile on Google My Business. Your main objective is to make them take further actions, such as providing their contact information in exchange for something of value and/or becoming an email subscriber. This way, you can understand what appeals to your customers most and how you should apply that to your business.

Mapping Your Strategy

Online lead generation takes work, a lot of it. To ensure that you’re ready to make the professional leap from Google Places (now Google My Business) to Google+ Local and beyond, check out this checklist of five things you’ll have to do before you hit publish on the next post or update on your website. Ultimately, the aim should be to connect with more customers to improve SEO rankings and increase revenue.

To get started, no matter if you’re a local or national business, you’ll need a Google My Business listing. Ensure that it is constantly up-to-date and accurate so that potential customers can find your business via Google search. Make sure to check the listing regularly and respond to reviews.

Here are five tips for lead generation on GMB:

1. Creat section My Business let us know below in the comments a compelling profile photo of your business signage or staff member(s) – choose Google photos that stand out from competitors. Photos with people receive higher engagement than those without people

2. Coll leads from a professional email address for your business – If you’ve never done this before with your website, it’s time to create a professional email address that ends in @yo generatingurbusiness.com and get GMB verified!

3. Add on photos of your products or services – customers will be able to make a more accurate decision about what you offer after viewing the content of your photos. Be sure to information state them regularly by setting up a photo rotation schedule

4. Ensure that your accurate address and phone number are displayed – make it clear for customers to find you via Google, Yelp, and other search engines.

5. Create a GMB listing for your website if you haven’t done so yet – connect all of your Google pro regarding parties and start generating leads.

A Final Thought

With the ever-changing world comments of SEO and Google, it’s important to stay on top of what works now. By following these five steps in utilizing GMB for lead generation from a local point of view, you build credibility and trust with customers who will one day be ready to turn into sales. Any questions about GMB lead generation for your business? Type them below and we’ll answer.

GMB Tasty Coders provides Digital Marketing in Austin and let us help build out your GMB listings if you have not done so yet. Reach us through our website https://tastycoders.com or click here to get in touch via phone at 512-595.6618

With that said, we hope you found this article helpful and interesting. If you’d like to help us grow our audience, please share with your friends and followers! See you next time.

If there are any topics you’d like us to cover or questions you’d like to see answered, please feel free to share them in the comment section below. We’ll aim to publish a follow-up article addressing your inquiry as soon as possible.

Thank you for your time and consideration!

Stop link building shortcuts

Stop link building shortcuts

Back in the good old days, getting top search results ranking was as easy as slapping together a website with content no more sophisticated than that produced in an elementary school writing class. Splurge on a $50 package of 5,000 backlinks delivered within 48 hours and watch the money pour in. And pour in it did, creating countless digital millionaires until the day that the inevitable finally happened: Google grew up.

Google wasn’t the world’s first search engine, just the smartest. It saw links as “votes” cast by authority sites that could be used to determine the relative value of a site in providing a rewarding experience for search users. The biggest problem with this strategy came to light only after marketers realized that Google’s algorithm lacked the ability to distinguish quality links from bad, and began to hijack the search results with thousands of cheap, irrelevant, and low-quality backlinks.

Google Declares War on Spammy Backlinks
Google has been systematically eliminating one linking tactic after another through a combination of algorithm updates and manual penalties. Some of the most popular link building tactics that have fallen from Google’s favor include.

  • Any form of paid links.
  • Links with anchor text that has been over-optimised for target keywords.
  • Links from low-quality, spammy websites, including directories, that are unrelated to the recipient’s industry or geographic area.
  • Links gained through guest post blogging or through guest and forum commenting.
  • Basically, any link that has not been editorially earned as a reward for providing relevant quality content.

The Dilemma of Google’s Anti-Spam Link Policies
On the one hand, Google has acknowledged that links will continue to be an important ranking factor in its search algorithm for the foreseeable future. On the other hand, Google seems to be saying that it doesn’t want webmasters to engage in any form of overt link building.

An estimated 80 percent of all websites are relative newcomers to the digital marketing arena. They have not had the opportunity to gain a favorable position gained through years of an online presence, or to acquire the backlinks that Google still demands but has so severely limited access to.

Perhaps Matt Cutts, head of Google’s anti-spam team, best defined the nature of the uphill battle facing webmasters today when he said: “link building is sweat plus creativity.”

Effective Link Building Practices

  • More than ever, earning links today requires high-quality, relevant content. Content should be unique or at least packaged with a creative spin, or written to update or amplify previously published material.
  • Before you even begin to think about creating a new piece of content, you need to think in terms of creating a linkable asset, one that has the value that someone will willingly exchange a link for.
  • Identify the sites that you will be seeking links from as well as the type of content that would appeal to their audience.
  • Start by creating quality content on your own website. Prospective third-party publishers of your content expect to see a solid body of articles that demonstrate expertise in your field as well as the ability to craft well-written articles.
  • Emphasize relationships over one-shot pitches to acquire a link. If a blog is worth pursuing as a link source, it’s worth making the effort to build a long-term relationship.
These 5 Tips Will Change the Way You Market Your Online Store

These 5 Tips Will Change the Way You Market Your Online Store

So, you’ve put together a beautiful eCommerce store and are eagerly anticipating traffic to start trickling in.

At this point, many eCommerce merchants start to realize that, without doing the right types of marketing, this traffic may never come. It’s easy to feel frustrated or confused at the wide variety of different marketing channels available to you, but don’t fret. This guide is designed to present you with 5 of the most effective eCommerce marketing strategies.

eCommerce Marketing Strategies to Market Your Online Store

Invest in a High-Quality Content Strategy

Many eCommerce merchants view content only as an effective marketing channel but, for some, content is the lifeblood of their entire business.

Content is one of the most effective and rewarding marketing strategies out there because it connects with virtually every other marketing endeavor. For example, a simple blog post could be used in your email marketing, social media accounts, and SEO keyword targeting strategies while simultaneously helping to build your brand and position your site as an authority in a specific niche.

Your content strategy should primarily focus on creating valuable content that speaks directly to your audience. The backbone of your content strategy involves researching:

  • A target audience. Come up with a persona that encapsulates your target audience’s needs and motivations. This makes it easier for your content team to visualize for whom they’re creating content.
  • Your audience’s problems. This research can be found anywhere, from in-person interviews with stakeholders to browsing niche-specific forums such as Reddit. What are the pain points and problems your target audience is having? What are some roadblocks that cause people to hesitate before purchasing your products?
  • Content audit. This assessment involves conducting an evaluation on your site’s current content. There’s no need to have a clunky site filled with mediocre content. Here are a few questions you should ask:
    • Is it consistently good?
    • Are there any lackluster articles?
    • Are people engaging with your content on social platforms?
    • Does this content do your brand justice?
    • If the content is meant to convert, is it doing a good job?
  • Competitive analysis. Once you have a firm understanding of where your content stands, take a gander at your brand’s competitors to see how they’re doing. You’ll likely find that many of the top brands do a phenomenal job at producing high-quality content. If they aren’t, you’re in an even better position. There could be a huge opportunity to create value that your competitors are failing to provide.

Create Facebook Ads Around Your Best Pieces of Content to Market Your Online Store

Content is just the gift that keeps on giving.

Merchants that create extremely good pieces of content are able to receive much more value from these pages if they advertise them rather than just leaving them. This not only allows merchants to drive traffic to pages and inspire likes and shares, but it also allows them to provide new users a valuable experience.

By creating content around your audience’s needs by answering questions, offering guidance or providing value in a variety of creative ways, merchants are able to make a positive first impression.

For example, let’s assume your store sells shoes. Instead of creating a Facebook ad campaign to blast out a product page for a few of your shoes on clearance, you could create a single piece of content titled “The 14 Best Athletic Shoes for Summer Under $50.” Now, instead of having to create multiple ads around different product pages, you only have to create a single ad for that specific piece of content.

On that piece of content, you could have links to your product pages and let the sales trickle in. Alternatively, a more value-driven piece of content could be “How to Find the Best Deal on Shoes,” with a guide that includes several options that aren’t sales-driven, and one or two links to your product pages.

Marketing has evolved past the point of constantly hard-selling, and the new age of digital marketing requires merchants to provide their users with value every step of the way. By advertising your most valuable pieces of content, you will be able to drive traffic that is interested in solving a certain issue.

This gives you the opportunity to insert calls to action (CTAs) throughout your content to either collect email addresses to keep the conversation going or to direct interested traffic toward a product page.

Email Marketing for Retention

Email marketing has been around for over 40 years for a reason: it works.

Merchants who are able to build a healthy list of subscribers can segment this list based on specific categories to send out effective messages for specific promotions. For example, if you’re a shoe site, you could send out an email that advertises your discounted sale to shoppers who have a higher propensity to buy from your clearance category and another email to your customers who tend to spend more money per order.

Email marketing in 2017 involves enticing your potential subscribers with potential value and then delivering it. By setting expectations of what they will be receiving and how often, merchants will be able to effectively set a foundation that will allow them to consistently drive traffic to new pieces of content and product pages.

This strategy not only allows you to reach your audience at any given time, but it also makes building a long-term relationship possible. By consistently providing value to your list through useful content, you will be able to build brand loyalty. The more effective your email marketing is, the more efficient your overall marketing strategies will be. Statistically, email marketing yields 4,300 percent ROI for businesses in the US.

Perhaps the most valuable component of email marketing is the ability to retain your traffic. This reduces the inherent risk associated with primarily relying on a single source for traffic that could potentially change its algorithm.

For example, a minor tweak in Facebook’s algorithm could drastically increase the cost of reaching a specific number of people. If a business is overly dependent on any one source, these algorithm tweaks could be lethal. Thankfully, email marketing has stayed relatively consistent while maintaining its effectiveness for nearly five decades.

Leverage Product and Social Media Reviews

Merchants often completely overlook their product reviews as a source for marketing inspiration. Organic and fair product reviews play a huge role in forming trust with your shoppers, and they shouldn’t be tucked away in some obscure corner. First and foremost, you should make sure that they are present on your product pages and every other page that is relevant to the buying decision.

However, the value of reviews doesn’t stop there. Integrating your product reviews in your email marketing and social media strategies in order to convince people that your products are worth a first or second look can help you bring in traffic that would have otherwise overlooked your email or ad.

It’s important that these reviews are user generated and genuine because, if they look falsified, your brand could end up making a negative impression.

Use Ad Retargeting

A shopper clicks through your site and finds a product they like. They add it to their cart and continue shopping. Suddenly … pop! A Facebook notification. The previously committed shopper rapidly changes tabs to check their Facebook alert and gets sucked into a conversation. The minute that customer ventures off your site, the chances of them completing a purchase greatly diminish.

Ad retargeting allows merchants to get another crack at making a sale. Dynamic retargeting allows merchants to send an advertisement based on a user’s certain actions. These ads can be personalized down to the specific action (i.e., cart abandonment) or be just a kind reminder of your site to a user who has spent a significant amount of time clicking around in the past. This strategy helps to fill in the gaps the short attention span of the average internet shopper.

There are a few more reasons that may have caused shoppers to bounce, other than distractions. There are likely a handful of products similar to yours, and the convenience of online shopping allows shoppers to browse different options with relative ease.

Retargeting ads are useful because they are 70 percent more likely to convert than any other type of advertising. This allows merchants to get more out of all their other marketing strategies by creating a retargeting net that helps to bring some shoppers back.

Final Thoughts

The strategy behind these marketing tips is to allow merchants to be able to reach new audiences while also building in a retention-based component. These two high-level strategies paired together play off each other in beautiful harmony.

The retention-based component lets merchants get another chance by retargeting missed traffic and, also, to “own” their audience through email marketing. This also makes the customer acquisition component much more effective and less expensive to run on a larger scale.

Utilizing these 5 marketing tips, along with other effective ways to add value to your eCommerce site, will not only help you to make more sales but provide an overall better experience for your shoppers.