The Facebook ad campaign that won’t let leads forget you

The Facebook ad campaign that won’t let leads forget you

  • Retargeting, or remarketing, is how businesses follow you around the internet with advertisements.
  • Using Facebook pixel and the right Facebook Messenger ad, you can capture the leads you might have otherwise missed due to distraction.

Do you ever worry that you’re missing out on leads online? This post will explain how to avoid losing leads using a Facebook ad campaign.

This is a follow-up post to a previous article I wrote that explains what’s possible when you install the Facebook pixel on your website.

Here’s a summary of that article: the vast majority of your website visitors don’t contact you — but the Facebook pixel lets you retarget those individuals with ads on Facebook.

That means you can turn missed opportunities into new leads.

Here’s how it works:
Facebook Pixil

Using the Facebook pixel to retarget website abandoners

Today, I’ll be walking you through how to set up an “evergreen” Facebook advertising campaign that will turn your website abandoners (meaning, the people who visited your website but never contacted you) into leads using the Facebook pixel.

“Evergreen” is a term used in online marketing that just means that something will be relevant over an extended period of time.

In this case, I’m calling this Facebook advertising campaign “evergreen” because after you set it up, you can leave it running indefinitely, and it will keep generating leads on autopilot.

This article is virtually identical to the video I made that’s at the top of this page, so feel free to just watch that if you’d prefer.

To follow the steps in this article, you’ll need to first create a Facebook page for your business and set up the Facebook Ads Manager (you can find out how to do that here).

Step 1: Adding the Facebook pixel to your website

To start running this campaign, you’ll first need to install the Facebook pixel on your website and create a Custom Audience of people who have visited in the past 30 days.

To do that, follow these steps:

  1. Go to the main menu inside Ads Manager and select “Pixels.”
  2. Click “Create a Pixel,” and name your pixel.
  3. Click “Next,” and then select “Copy and Paste the Code.”
  4. Copy the code under the “Copy the entire pixel base code and paste it in the website header” section.
  5. Paste your pixel code in the <head> section of your website.

The instructions for how to do this last step will depend on what tool your website was built with.

If you want to do it yourself, then you’ll have to look up instructions for how to install the Facebook pixel using whatever tool your website was built with (Wix, Squarespace, WordPress, etc.)

Step 2: Create a ‘Custom Audience’ of people who have visited your website in the past 30 days

Now that you have the Facebook pixel installed on your website, you’ll need to create a “Custom Audience” of people who have visited in the past 30 days.

This is the “bucket” that Facebook will put your website visitors in so that you can target them with ads.

To create a Custom Audience follow these steps:

  1. Go to the main menu inside the Ads Manager, and select “Audiences.”
  2. Click the “Create a Custom Audience” button, and then “Website Traffic.”
  3. Leave the default settings as “All website visitors in the past 30 days.”
  4. Name your audience “Past 30 Day Website Visitors.”
  5. Click the “Create Audience” button.

That’s it! You’re now actively tracking people who visit your website, and you can target them with Facebook ads.

Note: After you create this Custom Audience, at least 20 people will need to visit your website before you start retargeting them with ads.

Step 3: Create an ad, and target your past website visitors

Now that you’re tracking people who have visited your website in the past 30 days, I’m going to show you a quick and easy advertisement that you can target them with to get them to call you.

To create the campaign, follow these steps:

  1. Go to the main menu, and select “Ads Manager,” then click “Create a Campaign.”
  2. Set your objective to “Reach at the Campaign level” (because this is a smaller audience, and we want to reach as many of them as possible).
  3. At the Ad Set level, under the “Custom Audiences” section, click inside the box, and select the “Past 30 Day Website Visitors” Custom Audience.
  4. Leave everything else under the “Audience” section as is.
  5. Under the “Placements” section, leave “Automatic Placements” selected.
  6. Under the “Budget and Schedule” section, set your daily budget to $10.
  7. Next to “Optimization for Ad Delivery,” select “Reach.”
  8. Leave the rest of the settings under the “Budget and Schedule” section as they are.

For the advertisement itself, we’re going to go through a very simple image ad that you can start running right away.

If you want to run a Facebook Messenger ad that will allow you to chat with leads right from your smartphone, check out the article I wrote about creating a Facebook Messenger ad.

At the Ad level, select the “Single Image” format, and then upload a picture of yourself with some text next to it that says, “Buying your dream home?”

You can use a free tool like Canva to create your image.

Tip: Make sure your image is 1200 pixels-by-628 pixels, and keep in mind that text on your image can’t take up more than 20 percent of its total size otherwise Facebook will limit its delivery.

Under the “Text” section you can use the following: “Thanks for checking out my website! If you’re in the market for a home, I’d love to show you what’s on the market that matches exactly what you’re looking for! Shoot me an email at youremail@yourdomain.com, or give me a call at (888) 888-8888.”

Optionally, you can check the box next to “Add a website URL,” and paste in the URL for your website’s “Contact” page, but it’s not necessary.

Finally, click the green button at the bottom of the screen, and you’re off to the races!

Now every person that visits your website over the past 30 days will see your advertisement on Facebook — which increases the likelihood that they’ll reach out to you and become a client!

Have a question? Leave a comment below, or reach out to me using the email address in my author bio.

Let me know if there is something specific you want me to cover that relates to Facebook advertising!

Email Tastycoders

Snapchat launches new features including Paperclips for links within Snaps

Snapchat launches new features including Paperclips for links within Snaps

Now, marketers and any content creators can add links to their Snaps.

Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers and any content creators to add links to their Snaps.

The most notable announced feature is Paperclips, allowing users to attach websites to Snaps, simply by tapping the Paperclip button within the Vertical Toolkit and adding the URL. Users viewing the Snap can then swipe up to open the website in Snapchat’s built-in browser.

Until now, this feature was limited to paying advertisers; now, it’s open to the entire user base. Benefits include adding more commentary to a Snap or background information or simply letting the viewer know where they can learn more.

Of course, to avoid abuse of community guidelines, Snap has a number of safety tools and provides information about potential harm some links may do to a user’s system. Objectionable links can also be reported by viewers.

Other features announced include some funky new options, including backdrops which help Snaps stand out against an artistic background and voice filters to make your voice stand out.

Internet Marketing Tips That Will Increase Revenue And Traffic

Internet Marketing Tips That Will Increase Revenue And Traffic

It is 2017 and all business owners are looking to increase their revenue and profits. However, just because you want to lose 20 pounds doesn’t mean that it is going to happen right away. You need to come up with a good developed plan and strategy. Since it is 2017 and most businesses are already utilizing the Internet to increase marketing and sales there is no better place to start than by increasing the online traffic and revenue to your website. Below, you will learn some amazing tips and information that will help you build your online traffic and revenue for the New Year.

Updating Your Website To The Fullest

As mentioned above, most business owners have already dipped into the online market for the most part. There is a good chance that you already have a website, and if so you have probably been using the same layout and format for years now. If you do not have a website, now is the time to build one. However, already having a website can be an advantage, because it means that you are somewhat established in the online community. The only problem is that the longer websites are up and running the more prone they are to develop errors and grow out of date. Both of these things can hurt your search engine ranking, so it is imperative to update your website to the fullest.

Take Advantage Of Social Media

Social media sites have been around for a number of years now, and they grew ever so popular. Everyone around the world from 9-year-old kids to major CEOs are taking advantage of the social media blitz and there isn’t any reason that you shouldn’t do the same. However, the only problem with this is that since social media has been around for so long it can be really hard to get noticed and stand out amongst the competition. You either have to do something really creative to draw people’s attention, or you need to greatly increase your following. Fortunately, for you, there is a cheap and effective way that you can buy followers, and make it appear as you have a huge number of followers.

The thing with social media is, the more popular you are the more popular you will continue to grow. People were to follow things and see content that is trending throughout the world.

Try To Develop And Create More Content

Pop-up ads are another marketing technique that has been around for ages now. Unfortunately, this is a bad thing because people came up with creative ways to make these ads pop-up automatically when you visit their site or click on a link, which became very annoying to online consumers, as it greatly affected their loading times and interfered with their Internet surfing. Eventually, consumers started blocking these pop-ups and quit taking them seriously. This is why it is imperative that you build more banners, and post more ads on social media sites, and your own website. You do not need a pop-up ad to catch someone’s attention. With the right color and content, just a plain banner can attract the right consumer.

Everything You Need to Know NOW About Social Video Marketing

Everything You Need to Know NOW About Social Video Marketing

Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide range of formats, from Facebook Live to Snapchat.

So, when I came across this new high-level infographic about marketing in a “video-first” world, I knew I’d have to share. In a world where over 500 million people watch Facebook videos every day, video marketing is too important to be glossed over. This new infographic looks at video from every angle through the lens of a survey of 1,000 consumers and 500 marketers.

We’ve reposted the entire infographic below, as well as some key insights for those of you who just want the highlights (…because this infographic is a long one!).

How People Consume Video

Nearly two-thirds of consumers say they’ve bought something in the last month as a direct result of watching a marketing video on Facebook.

When do they watch?

  • 33% – Lunch hour
  • 43% – Afternoon
  • 56% – Evening
  • 38% – Before bed
  • 16% – Middle of the night

Taking a Mobile-First Approach Is Key

Approximately 84% watch on mobile devices. Mobile is huge. For video creators, this is important. Here’s what you can do to better serve this audience:

  • Consider creating square and/or vertical videos
  • Always, always, always use captions on your video. Why? Because 85% of Facebook video is watched with the sound off. Adding captions is very easy to do on Facebook. Simply upload your video, then click ‘Captions’, then click ‘Generate’. Facebook will automatically create an SRT file for you, matching captions to audio markers within the video. You can then edit the file, correcting what Facebook “hears” (though their natural voice recognition tech is usually pretty accurate).
  • Not a videographer? Don’t worry about it. 92% of marketers say they are making videos with the assets they already have. Looking for a good way to get your feet wet? Facebook makes it easy for you to create videos. Simply upload pictures, pick some music (provided by Facebook), and add your own voiceover. Facebook will handle the rest.

What Kinds of Videos Should I Make?

The majority of your videos should be 60 seconds or less and have a strong hook as early as possible. As far as what types of videos you should create, here’s how consumers are likely to respond:

  • Behind-the-scenes videos get likes.
  • Funny videos get likes and shares.
  • Educational videos get shares.
  • Emotional videos get both likes and shares.

Check out the full infographic below, and let us know in the comments: are you using video for your marketing?

8 ways it pays to build social media marketing campaigns

8 ways it pays to build social media marketing campaigns

As social media marketing enters a level of unprecedented maturity, communicators who use it as a tool in their arsenal are starting to realize its benefit as a true revenue generator.

Most social networks tend to curb the reach and influence a post can have if it is not promoted (i.e. paid for), but that hasn’t stopped brand managers from finding ways to take advantage of these platforms and find new ways to turn social media storytelling into dollars.

A new infographic from MDG Advertising provides an eight-point checklist of the steps you should take to turn your social media marketing into profit. Those steps include:

1. Strategy

2. Auditing

3. Technology

4. Paid Media

5. Content Development

6. Customer Response

7. Compliance & Risk Management

8. Measurement

When a brand manager can master all these aspects of social media marketing simultaneously, success (and profit) becomes easily achievable. However, be aware that as soon as you master these steps, a new crop of best practices will probably spring up.

Get details on each of the eight steps to social media profitability in the infographic below: