Internet Marketing Tips That Will Increase Revenue And Traffic

Internet Marketing Tips That Will Increase Revenue And Traffic

It is 2017 and all business owners are looking to increase their revenue and profits. However, just because you want to lose 20 pounds doesn’t mean that it is going to happen right away. You need to come up with a good developed plan and strategy. Since it is 2017 and most businesses are already utilizing the Internet to increase marketing and sales there is no better place to start than by increasing the online traffic and revenue to your website. Below, you will learn some amazing tips and information that will help you build your online traffic and revenue for the New Year.

Updating Your Website To The Fullest

As mentioned above, most business owners have already dipped into the online market for the most part. There is a good chance that you already have a website, and if so you have probably been using the same layout and format for years now. If you do not have a website, now is the time to build one. However, already having a website can be an advantage, because it means that you are somewhat established in the online community. The only problem is that the longer websites are up and running the more prone they are to develop errors and grow out of date. Both of these things can hurt your search engine ranking, so it is imperative to update your website to the fullest.

Take Advantage Of Social Media

Social media sites have been around for a number of years now, and they grew ever so popular. Everyone around the world from 9-year-old kids to major CEOs are taking advantage of the social media blitz and there isn’t any reason that you shouldn’t do the same. However, the only problem with this is that since social media has been around for so long it can be really hard to get noticed and stand out amongst the competition. You either have to do something really creative to draw people’s attention, or you need to greatly increase your following. Fortunately, for you, there is a cheap and effective way that you can buy followers, and make it appear as you have a huge number of followers.

The thing with social media is, the more popular you are the more popular you will continue to grow. People were to follow things and see content that is trending throughout the world.

Try To Develop And Create More Content

Pop-up ads are another marketing technique that has been around for ages now. Unfortunately, this is a bad thing because people came up with creative ways to make these ads pop-up automatically when you visit their site or click on a link, which became very annoying to online consumers, as it greatly affected their loading times and interfered with their Internet surfing. Eventually, consumers started blocking these pop-ups and quit taking them seriously. This is why it is imperative that you build more banners, and post more ads on social media sites, and your own website. You do not need a pop-up ad to catch someone’s attention. With the right color and content, just a plain banner can attract the right consumer.

Make your business stand out on Google

Make your business stand out on Google

Google Business has a new feature that helps you catch customers’ attention. Post special events, promotions and more on your Google listing. This is a huge step in your local business listing that will leverage the new Call To Action with you posts to Google Business.

Here is how to do it!

Create a post on Google

Posting through Google My Business lets you publish your events, products, and services directly to Google Search and Maps. By creating posts, you can place your timely content in front of customers when they find your business listing on Google.

Here I have created a new post for my Google Business Listing Page. Once you like it Click Preview.

 

Once you’ve published a post, it will appear to customers on Google Search and Maps in a few moments.

You can also edit or delete a post.

Facebook Pixel Is About To Get A Bit Smarter

Facebook Pixel Is About To Get A Bit Smarter

Your Facebook pixel will now be sending some more data in order to improve your ads delivery and reporting, 

If you visited a Facebook Ads account recently, you will have noticed an alert about your Facebook pixel, saying that it will soon be sending “additional event data,” in order to improve ads delivery and reporting. Specifically, the notification says:

Enhancements to the Facebook pixel: To improve ads delivery and reporting, the Facebook pixel will start sending additional event data, including button clicks and related page metadata. These changes will take effect May 20.

The move comes almost two months after Facebook retired its old tracking code in favor of the Facebook Pixel that is active today, and will go into effect on May 20 for Facebook pixels created before April 20. For any Facebook pixels created after that date, the change will come into effect immediately. But what does it really mean?

Well, for one, Facebook is enhancing its pixel to make its ads delivery more relevant to audiences. This also affects the usefulness of ads, with “more contextual information from [websites], as Facebook will be able to better understand and categorize the actions that people take on [websites] to optimize for ads delivery.”

The information includes actions like “add to cart” or “purchase” clicks, as well as data about your page’s structure. This will, of course, help Facebook contextualize those actions, possibly even allowing it for foresee actions based on available page data.

Top 10 Frequently Used CSS Tricks and Fixes

Top 10 Frequently Used CSS Tricks and Fixes

Introduction

It’s no secret, we all love Divi, and the way it’s transformed our web development work flow. There are, unfortunately, still some annoyances that come with using Divi. As such, there are quite a few tweaks that we tend to use on most of our Divi projects, sometimes to fix things, and sometimes just to add a little bit of flair to what otherwise might be pretty plain. Today, I’m going to share with you our most commonly used Divi tweaks. Let’s dive right in, shall we!

 

Tweak #1 – Link Transitions

Tweak #1 is a very simple one, but it’s a simple trick that goes a long way. Let’s not just have a basic rollover color change on our links, but rather a smooth fading transition. To use this, add the following to your child theme stylesheet.

Tweak #2 – Stop Changing Opacity On Hover Of Menu Links

This one is arguably subjective, but I prefer to instead set a rollover color, rather than lowering the opacity of a menu link on hover. To achieve this, add the following CSS to your child theme stylesheet.

 

Tweak #3 – Fix For Text On Dark Colored Buttons

If you’ve been making Divi sites for a while, then you’re probably aware that there is a bug when it comes to buttons, particularly the comments buttons on posts. When you have a dark colored button, the theme customizer doesn’t actually change the text color on these buttons, which makes things look pretty bad. Thankfully, we can fix this pretty quickly with some CSS. This will also apply to your WooCommerce buttons. You know the drill, child style time!

Tweak #4 – Full-Width Footer

Have you ever used the full-width header setting, only to be disappointed when your footer doesn’t have a full-width option to match it? No problem! We can fix that pretty easily with the following CSS.

Tweak #5 – Header Background Images

Okay, a solid color background on the header is nice and all, but what if you want something nicer? We like to use a background image and put a drop shadow on our menu text. Here’s the code for that. You can also change “no-repeat” to “repeat” if you’re using a tiled image.

Tweak #6 – Replacing The Arrow On Parent Links In The Main Navigation

Tweak #7 – Remove The Divider Line Between Content And Sidebar

Tweak #8 – Hide The WooCommerce Shopping Cart Icon

So your site is looking great, but that pesky WooCommerce shopping cart icon is just throwing everything off? Just hide it! Be sure to provide another means of the user getting to their shopping cart before doing this.

 

Tweak #9 – Remove Bullets From Widgets In The Footer

 

Tweak #10 – Remove Excerpts From The Blog Grid Module

So you like the look of the blog grid module, but you’re struggling with keeping all the entries the same height? It really does look pretty terrible when they don’t match up. We choose to just remove the excerpts entirely for a much cleaner look. Here’s how, and it’s dead simple.

Conclusion

Do you use any of these tweaks for Divi? Are you going to start? Did we blow your mind? Did we miss anything? Let us know in the comments!

 

Bonus Content! – Divi Child Theme

If you like all these tweaks, I’ve provided a child theme with all of them already applied. Of course, you can simply remove the tweaks you don’t want to use from the child stylesheet. Enjoy!

 

Download FREE Divi Child theme!

How to Migrate to SSL with your WordPress Site

How to Migrate to SSL with your WordPress Site

According to various search engines, such as Google, secure websites will be held in higher regards when determining rank. This means that your site could be rated higher if it begins with the “HTTPS:” prefix. This is because secure socket layers protect visitors from several types of fraud by encrypting the transmission of data. It makes it far more difficult to “snoop” and steal information in this manner. When you want to protect your users while simultaneously improving the search ranking of your pages, installing a WordPress SSL certificate is one of the easiest and cost efficient ways.

How Much Extra Are SSLs Per Year?

The actual cost of the SSL certificate will vary from one hosting provider to the next. You’ll also need to take into consideration which SSL you need. For example, a standard certificate for personal and business websites could be significantly less when compared to higher security offered for eCommerce.

Installing the SSL on Your WordPress Site

Installation of the WordPress SSL certificate is relatively simple. In fact, there is very little coding or changes involved on your side. In a very short amount of time, you can offer secure pages to your visitors while improving your online authority. While you could manually make changes for redirects, it’s much simpler if you utilize the right plugin.

Getting the SSL

To start, you need to purchase the SSL from your hosting provider. You can easily find out what is required to install a SSL certificate on your account with GreenGeeks. Some services will allow you to transfer the certificate from third parties. However, it’s probably a good idea to make sure you don’t already have one available. If you have a different hosting plan, you could have been set up with the SSL as a default. You find this out by contacting your web hosting provider.

Installing the SSL

Once you have purchased the SSL, it needs to be installed. This is done by deciding which domain will have the certificate. If you have a hosting account with unlimited domains and maintain more than one website, you’ll need to choose which is getting the new SSL.

Using a Plugin to Make the Necessary Changes

Using a plugin can take a great deal of the work out of using the SSL for your site. Many of these will automatically make the necessary changes once your certificate has been purchased. Some will set up the site just by activating the plugin without requiring additional input from yourself. Here are a few of the best SSL plugins for WordPress:

Really Simple SSL

This plugin requires no additional setup outside of installation and activation. It will automatically make the changes to the .htaccess file if the SSL is detected on your site. You can also view the configuration settings of what has been controlled by the plugin.

CTW SSL for CLoudflare

For those who use Cloudflare for their SSL, this plugin will automatically install all needed changes as well as prevent a common problem of redirecting loops. This is another one of those plugins that will make the appropriate changes once it has been installed and activated.

WP Force SSL

WP Force SSL is a plugin designed to prevent pages and posts from being accessed through HTTP rather than the secure HTTPS. It automatically redirects all traffic of your site to the correct certificate-driven content. This plugin will make the necessary adjustments for you.

Modifying Your WordPress Settings

After installing the plugin to govern your SSL, it’s time to change the settings in WordPress. Go to the “Settings” section of your dashboard. Here, you will see a text box for “Site Address.” Make sure your domain’s prefix shows “https.” This will help the redirect of your secure content and will solve a few problems with posts and pages not showing correctly.

Modifying the .htaccess Page Manually

Should you want to modify the .htaccess manually, the coding is quite simple. Just open the file in an editor and enter the following lines:

 

Setting up a WordPress SSL certificate is less troublesome than what you might think. It can help visitors feel confident in your pages while enhancing how the world views your site in search engines. Think of the expense as a way to enhance the marketing capabilities of your website. Your content could be more readily available in comparison to competitors just by having the SSL installed on the domain.

What kind of security measures do you have on your WordPress site? Do you think the extra cost per year is worth the security and effort of the SSL?